Sears not backing down

I was in a Sears today.  They didn't have what I was looking for, but I took a little stroll through the store just for fun…well, that's a bit of an overstatement.  It wasn't really fun, but it was interesting, in a land-that-time-forgot kind of way. I gotta hand it to Sears.  They're not going to be browbeaten into 21st century merchandising techniques.  You know how people today enjoy stores that are "cool" or "fun" or "clean"?  Sears is having none of it.  Just stick the stuff on racks or put it on the floor.  What you see is what you get--a sweater with a wolf on it, for instance. Or a shovel.  Sears' shoe department has a beige sign saying "Footwear."  That's sexy.  It's like they said, "Shoes are kind of fun…how can we kill that?"  
 
I'll always be grateful to Sears, though, for the guitars in the catalogue.  SO cool to fawn over when I was a kid.
 
 
 

3 comments

  • John Fox

    John Fox San Francisco

    My friend and I used to read the description, breathlessly “Six...Steel Strings!!!”

    My friend and I used to read the description, breathlessly “Six...Steel Strings!!!”

  • Wes Chester

    Wes Chester San Diego, CA, USA

    I used to own number 5, the Sears Silvertone, a very odd guitar indeed. It was based upon Hendrix's upside down stringing of his right-handed guitar, so that the lower cutaway is more shallow than the upper. Not very mechanically correct, but the bar magnet pick-ups and the flat metal tonearm had the most awesome marriage. You could sweep it down across the strings and the arm would stick briefly then snap back up giving you this crazy auto tone bending chords. Stolen by an unscrupulous landlord, I mourn that guitar, with it's reedy thin pick-ups that gave the closest emulations of Tom Verlane's sound I ever got. Thanks so much for the memories-

    I used to own number 5, the Sears Silvertone, a very odd guitar indeed. It was based upon Hendrix's upside down stringing of his right-handed guitar, so that the lower cutaway is more shallow than the upper. Not very mechanically correct, but the bar magnet pick-ups and the flat metal tonearm had the most awesome marriage. You could sweep it down across the strings and the arm would stick briefly then snap back up giving you this crazy auto tone bending chords. Stolen by an unscrupulous landlord, I mourn that guitar, with it's reedy thin pick-ups that gave the closest emulations of Tom Verlane's sound I ever got. Thanks so much for the memories-

  • HCrabtree

    HCrabtree

    Sears...cannot remember the last time I shopped in one. Used to love those catalogs though, with pics like above. I never received any of the cool toys in their Christmas catalogs, called "wish books" by people, but Mom and Dad sure loved the Harvest Gold appliances. My brother probably had some of those Sears guitars.

    Sears...cannot remember the last time I shopped in one. Used to love those catalogs though, with pics like above. I never received any of the cool toys in their Christmas catalogs, called "wish books" by people, but Mom and Dad sure loved the Harvest Gold appliances. My brother probably had some of those Sears guitars.

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